Sr. No. | Module No. | Name of Module | Credit Units | Lecture/ week | Tutorial / week |
---|---|---|---|---|---|
1 | C Mgt 6101 | Marketing Strategy & Policy Planning | 4 | 3 | 2 |
2 | C Mgt 6102 | Advanced Service Marketing | 4 | 3 | 2 |
3 | C Mgt 6103 | Advanced Consumer Behavior | 4 | 3 | 2 |
4 | C Mgt 6104 | Contemporary Marketing | 4 | 3 | 2 |
Total | 16 | 12 | 8 |
Sr. No. | Module No. | Name of Module | Credit Units | Lecture/ week | Tutorial / week |
---|---|---|---|---|---|
1 | C Mgt 6105 | Advanced Marketing Research | 4 | 3 | 2 |
2 | C Mgt 6106 | Logistics and Supply Chain Management | 4 | 3 | 2 |
3 | C Mgt 6107 | Strategic Brand Management | 4 | 3 | 2 |
4 | C Stats 6001 | Research Methodology and Statistical Analysis | 4 | 3 | 2 |
Total | 16 | 12 | 8 |
Sr. No. | Module No. | Name of Module | Credit Units | Lecture/ week | Tutorial / week |
---|---|---|---|---|---|
1 | C Mgt 7101 | International Marketing Strategy | 4 | 3 | 2 |
2 | C Mgt 7102 | Strategic Business Marketing | 4 | 3 | 2 |
3 | C Mgt 7103 | Strategic Retail Management | 4 | 3 | 2 |
4 | C Mgt 7104 | Social Marketing | 4 | 3 | 2 |
Total | 16 | 12 | 8 |
Sr. No. | Criteira | Credit Units | |||
---|---|---|---|---|---|
1 | Seminar | 4 | |||
2 | Discussion with Supervisor | 4 | |||
3 | Thesis | 8 | |||
Total | 16 |