University of Co-Operative and Management, Sagaing
သမဝါယမနှင့်စီမံခန့်ခွဲမှုပညာတက္ကသိုလ် (စစ်ကိုင်း)

Post Graduate Diploma in Marketing Management

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 Semester I

Sr. No. Module No. Name of Module Credit Units Lecture / Week Tutorial / week
1 CMgt 5101 Advanced Marketing Management 4 3 2
2 CMgt 5102 Strategic Sales Management 4 3 2
3 CMgt 5103 Marketing Ethics 4 3 2
4 CMgt 5104 Digital Marketing 4 3 2
5 CBE 5001 English for Business Communication 4 3 2
Total 20 15 10

 Semester II

Sr. No Module No. Name of Module Credit Units Lecture / week Tutorial / week
1 CMgt 5105 Strategic Customer Relationship Management 4 3 2
2 CMgt 5106 New Product Development Strategy 4 3 2
3 CMgt 5107 Integrated Marketing Communications 4 3 2
4 CMgt 5108 Rural Marketing 4 3 2
5 CICT 5003 IT for Marketing 4 3 2
Project Paper
90 30