University of Co-Operative and Management, Sagaing
သမဝါယမနှင့်စီမံခန့်ခွဲမှုပညာတက္ကသိုလ် (စစ်ကိုင်း)

Master of Marketing Management

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Semester I

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C Mgt 6101 Marketing Strategy & Policy Planning 4 3 2
2 C Mgt 6102 Advanced Service Marketing 4 3 2
3 C Mgt 6103 Advanced Consumer Behavior 4 3 2
4 C Mgt 6104 Contemporary Marketing 4 3 2
Total 16 12 8

Semester II

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C Mgt 6105 Advanced Marketing Research 4 3 2
2 C Mgt 6106 Logistics and Supply Chain Management 4 3 2
3 C Mgt 6107 Strategic Brand Management 4 3 2
4 C Stats 6001 Research Methodology and Statistical Analysis 4 3 2
Total 16 12 8

Semester I

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C Mgt 7101 International Marketing Strategy 4 3 2
2 C Mgt 7102 Strategic Business Marketing 4 3 2
3 C Mgt 7103 Strategic Retail Management 4 3 2
4 C Mgt 7104 Social Marketing 4 3 2
Total 16 12 8

Thesis

Sr. No. Criteira Credit Units
1 Seminar 4
2 Discussion with Supervisor 4
3 Thesis 8
Total 16